Pictured at the announcement of Baileys Horse Feeds as the UK’s Alltech Official Partner of the Alltech FEI World Equestrian Games 2014 in Normandy are (L-R) Jane Buchan, Marketing Manager Baileys Horse Feeds; Isla Browne Marketing Manager, Alltech UK and event rider Polly Stockton.
For the 2010 Alltech FEI World Equestrian Games, the Australian feed company HyGain was chosen as an official partner to supply horse feed to Australian horses competing in Kentucky.
In the UK it is the turn of Baileys Horse Feeds, who have become an Alltech Official Partner of the Alltech FEI World Equestrian Games 2014 in Normandy. The announcement was made at the Burghley Horse Trials (Aug 30-Sept 2) in Stamford, Lincolnshire.
Baileys Horse Feeds is a family-owned and run company that has been manufacturing scientifically formulated feeds for all kinds of horses and ponies at its Essex base for 30 years. The range includes specialist feeds for high-performance horses and breeding stock which contain Alltech ingredients to help deliver optimum nutrition. Baileys feeds are the choice of top international riders and trainers, including Olympic medallists, Mary King and Peter Charles.
The partnership allows Baileys Horse Feeds a wide range of partner benefits including exclusive marketing rights. They will activate a number of marketing and promotional campaigns across their range of equine feeds, giving their customers throughout the UK and internationally the chance to be involved in the excitement of the Alltech FEI World Equestrian Games 2014 in Normandy.
Speaking at the announcement, Jane Buchan, marketing manager for Baileys Horse Feeds, commented: “Baileys are delighted to be the UK’s Alltech Official Partner for the Alltech FEI World Equestrian Games 2014 in Normandy. We are looking forward to continuing our close relationship with Alltech through the continued inclusion of the Alltech Equine Advantage in our feeds and to bringing the various exciting marketing campaigns to our customers.”
Commenting on the signing, Ian Leach, regional director for Alltech, said: “With everyone on a sporting high after the London 2012 Olympic Games, we are delighted that Baileys Horse Feeds are on board as the Alltech Official Partner for the Alltech FEI World Equestrian Games 2014 in Normandy. We look forward to an exciting partnership as we join forces feeding the UK’s equine athletes.”
