The FEI has appointed The Sports Consultancy as its official global sponsorship sales agency up to and including the FEI World Equestrian Games™ 2018 in Bromont/Montreal (CAN).
The Sports Consultancy, appointed after a competitive tender earlier this year, has a proven track record working with the FEI on a variety of commercial consultancy projects over the last seven years.
“With our partners Longines, Furusiyya, Reem Acra and Ariat International, the FEI has already proven the benefits of being associated with equestrian sport,” said FEI President Ingmar De Vos. “We still have a lot of high profile FEI events and assets for which we believe we can attract new partners. We are looking forward to working with The Sports Consultancy again, this time to develop our partnership programmes and to build relationships with premium brands who will greatly benefit from their involvement with the FEI and its wide-ranging portfolio.”
“We are delighted to have been appointed by such a prestigious international federation,” said Marc Hope, Director, Rights Marketing at The Sports Consultancy. “The high interest and participation of equestrian sport in major economies around the world, combined with its distinct positioning and demographic is incredibly appealing and we are extremely confident that our experience, use of data and understanding of the market will deliver significant results for the FEI and for the sport as a whole.”
