The International Olympic Committee (IOC) has announced that Nine Entertainment Co. (Nine) has been awarded the exclusive free and subscription audio-visual rights and non-exclusive audio rights to every Olympic Games from 2024 to 2032.
Nine will provide Australia with coverage of the next five Olympic Games, including Paris 2024 and Los Angeles 2028, all leading up to the return of an Olympic Games in Australia at Brisbane 2032.
Originally launched as TCN-9 in September 1956 by media legend Frank Packer, the channel televised the 1956 Olympic Games in Melbourne
Full coverage of the Olympic Games from 2024 to 2032 will be delivered across Nine, utilising its diverse streaming, television, audio and digital platforms. These include 9Now, Stan, the 9Network, and talk radio stations 2GB, 3AW, 4BC alongside its print and online publishing platforms including The Sydney Morning Herald, The Age, Brisbane Times, WA Today, The Australian Financial Review, and nine.com.au.
“This partnership with the IOC is an important part of Nine’s strategy as we continue to define Australian broadcast and streaming television. We’re delighted to be bringing the Olympic Games to Australians, whenever and however they choose, from Paris 2024 to Brisbane in 2032” says Mike Sneesby, CEO of Nine
“These rights complement our recently renewed partnerships with the NRL and Tennis Australia at a time when live sport continues to demonstrate its ability to drive strong growth in streaming audiences and strength in free-to-air TV consumption. Importantly, this deal enables Nine to make the Olympic Games accessible to all Australians across more platforms than ever before.”
In January 2023, the IOC announced that all media rights in Europe for the four Olympic Games in the 2026-2032 period had been awarded to the European Broadcasting Union (EBU) and Warner Bros. Discovery.
