Land Rover North America is assuming title sponsorship of the Kentucky Three-Day Event, signing a four-year agreement with the CCI4* event
Taking place at the Kentucky Horse Park in Lexington from April 26-29 in 2018, the event will be rebranded as the Land Rover Kentucky Three-Day Event. Land Rover has also announced its continued support of US Equestrian, extending its deal with the federation through 2020.
Following eight years as Official Vehicle and five years as Presenting Sponsor, Land Rover has increased its support to the event, one of only six Four Star Three-Day Events in the world and currently the only one in the Western Hemisphere. The Kentucky Three-Day Event annually welcomes over 80,000 spectators. Televised on NBC, the competition reaches over 115 million households across the country.
Each year the Kentucky Three-Day Event attracts the world's best horse-and-rider combinations vying for their share of $400,000 prize money. Previous equestrian stars in attendance include World No.1 and Rio Olympic gold medalist Michael Jung of Germany, who defended his Kentucky title this year to complete a record-breaking hat-trick of competition victories, as well as Land Rover Ambassador and granddaughter of Queen Elizabeth II, Zara Tindall MBE, who secured third place in the 2017 event.
"Land Rover has a long-established connection with equestrian sport and we have partnered with the Kentucky Three-Day Event for eight years now," said Kim McCullough, Vice President of Marketing, Jaguar Land Rover North America, LLC "Expanding our partnership with this title sponsorship will further strengthen our relationship with the equestrian community, an important audience for the Land Rover brand".
